The sources AI cites—and the ones
it ignores
We map every URL cited in your category, from your own pages to competitors and third-party sites. Then, we reveal the exact content moves needed to win the next citation.
A source-level audit of your AI answers.
Source Gap Analysis turns “how does AI describe us?” from a vibe into a queue of concrete, rankable, recoverable content moves.
Where do we rank? Source Gap Analysis asks: Who is the AI citing? We track every prompt in your category to reveal exactly which URLs feed the AI’s answers—whether it’s your page, a competitor, or a third-party site.
A topic-by-topic view of where citation share is stable, where it’s slipping, and where nobody yet owns the answer. From that map you can tell which pages to refresh, which playbooks to write, and which adjacent domains to seed.
Optimize one page for a single crawler
- →Focus: Page positions 1-10
- →Inputs: Keywords, backlinks, on-page
- →Success: Rank + clicks
- →Outcome: One winning page per query
Optimize a portfolio of sources for multiple AI models
- →Focus: Citation share across engines
- →Inputs: Reddit, G2, news, docs, partners
- →Success: Share of cited sources
- →Outcome: Multiple citations per answer
A new question
requires a new lens.
Google ranks pages; Answer Engines pick sources. Your top‑ranking page might be entirely missing from AI answers—a blind spot for traditional SEO tools
Every topic falls into one of four buckets
We plot each topic on two axes — prompt volume and your citation share — and split the field into quadrants. Each quadrant has a different playbook.
High demand, low share
Competitors are winning these popular topics. High visibility cost, but high recovery potential.
High demand, high share
You own the canonical answer, but risk content decay as engines rotate citations.
Low demand, high share
Small, defensive wins. Use this authority as a launchpad for larger adjacent topics.
Low demand, open territory
Emerging clusters with no clear owner. Claiming territory here is incredibly cheap.
From a list of prompts
to a content roadmap
Build your baseline using the prompts your buyers actually search. Import from sales calls, search data, or our seeded libraries.
~120-300 prompts per topic cluster
We capture full answers and parse every cited URL, brand mention, and source domain.
≈ 2 880 source observations/monthEvery cited URL is bucketed (Yours, Competitor, or Third-Party) and plotted on a quadrant to reveal your citation gap.
Yours · competitor · 3P · uncitedReceive clear, actionable recommendations—like refreshing a specific URL or seeding a subreddit—ranked by projected visibility lift.
Avg. +40 pts visibility / 30 daysThree answers your SEO stack can’t give you
Which competitor pages are being cited?
See the exact competitor URLs feeding the AI’s answers—no proxies, no estimates
Which third parties bridge the gap
Identify the exact Reddit threads, G2 reviews, and news articles boosting your competitors
Which moves return the most visibility
Get sized recommendations based on impact, effort, and confidence to instantly build your content roadmap
A clickable map of your citation surface
FAQ
Questions CMOs ask us on the first call