1. Summary
In September ChatGPT barely knew SYNTECH: asked about MES/MRP implementation for defense manufacturers, it named global vendors and a few Ukrainian integrators. In two months brand visibility grew 282%, and SYNTECH climbed from 10th into the top 3.
The key growth driver was the brand’s own content, which made syntech.digital ChatGPT’s #1 source in the category.
2. About the client
SYNTECH is a Ukrainian integrator that builds and implements SYNTECH Manufacturing — an MES/MRP solution on the Creatio platform for defense and MilTech manufacturers: serial-unit traceability, BOM revisions, quality control, on-premise deployment.
Category: industrial software and manufacturing digitalization. Market: Ukraine.
3. Challenge
In B2B with a long sales cycle, buyers often decide who to consider before ever contacting a company. In September SYNTECH rarely appeared in ChatGPT answers and almost never took the top spots, losing out to global brands and competitors with public case studies.
The paradox: the product fits the queries exactly — on-premise, traceability, fast launch — but AI simply didn’t know about it.
Baseline
| Metric | SYNTECH rank | Who was ahead |
|---|---|---|
| Visibility | 10th | global ERP/MES vendors, accounting systems, main competitor |
| Share of first positions | 5th | global MES vendor, main competitor |
| Prompts with stable presence | a few | — |
Visibility — share of answers mentioning the brand; first position — brand mentioned before all other tracked brands; SoV — brand’s share of all mentions.
4. What we discovered
5. What was done
6. Results
In two months SYNTECH moved from the bottom of the list into ChatGPT’s top 3.
Competitive context
SYNTECH grew faster than anyone in the category, but the main competitor also doubled its visibility. Global vendors and generic ERPs lost ground: ChatGPT increasingly recommends specialized Ukrainian integrators.
| Player | Visibility | First position |
|---|---|---|
| SYNTECH | +282% | +365% |
| Competitor A | +119% | +43% |
| Competitor B | +16% | −52% |
| Competitor C | −38% | — |
| Competitor D | −36% | −66% |
Why it matters for the business
- Getting on the shortlist. In September a buyer asking ChatGPT about an MES integrator for defense practically never heard of SYNTECH. Now the brand is in the top 3 and in most answers.
- First recommendation. In tender and shortlist queries the first option often becomes the reference for the rest. 4.6× as many first positions move SYNTECH from “also available” to “start with”.
- Own site as the #1 source. syntech.digital is the most-cited domain in the category, above global vendor sites. The brand itself now shapes how AI describes its solution.
7. Business impact
8. Conclusion
In a B2B niche where one deal takes months, the AI assistant has become the first filter for choosing a contractor. In two months SYNTECH passed it: visibility +282%, first positions ×4.6, a top-3 spot.
Brand visibility in AI Search can be systematically measured and improved. But it’s an ongoing process: the competitive landscape shifts within weeks, so it’s important to track brand positions regularly, analyze changes in AI answers and adjust strategy in time.